This enables you to showcase your key client's employer brands and your key recruitment campaigns digitally. In layman's terms - you can have pages on your website which sell your clients & their jobs to prospective candidates who're browsing your website.
Recruiters need to be working not only as a recruitment consultant but as a marketer, in this digital age it is imperative recruitment keeps up-to speed with digital marketing and a microsite allows you to do so. Productising your services in this way gives you a tangible asset which allows you to increase fees, become a digital media agency and in some cases do less work! Win, win.
Walking into a meeting with a prospective client with the ability to show them the services you can offer and how much ROI you can provide is putting you in a much stronger position to not only win a job, but win a retained client.
Ultimately, gaining exclusivity with a client takes so many of the aches and pains out of recruitment – you know you have a steady flow of jobs to fill, you get to know what the client needs, you don't have the struggle of trying to find new business at the start of each month to keep on top of your dreaded KPI. In a saturated market, gaining exclusivity isn't always the easiest task to achieve however, having microsites gives you something to offer that client in return... you can replace their need for a careers website.
You're giving your candidates the opportunity to view insights of potential employers all from one website – kind of like a comparison website, you're much more likely to choose one of the options put in front of you than taking the time to look elsewhere. Having candidates that are willing to work exclusively with you is hugely beneficial as they're more readily available – you're not trying to tie them down to dates & time slots because they're not going to an interview another recruiter has sent them too. You get to know the candidate, what they want, their background, how reliable they are & which one of your retained clients would like to interview them!
Having client microsite functionality allows you to create a page which sells your clients company to candidates. You can be as creative with this as you like!
The functionality allows you to add:
If you'd like to discuss more or find out about our cost effective client microsite technology to build your own, please don't hesitate to drop us a firstname.lastname@example.org